Transavia is part of the Air France-KLM group,
it has the ambition to become Europe’s leading airline in hospitality and
service. ‘It’s a pleasure’ became the leading principle of the company. The
design is playful, accessible and flexible. The icon design style should match
these characteristics as well. It should be simple, attractive and communicative, but refined
where possible, to
symbolize that high level of ‘pleasurable’ service.
