Transavia

Transavia Project Airplane icon by #dutchicon.
Transavia is part of the Air France-KLM group, it has the ambition to become Europe’s leading airline in hospitality and service. ‘It’s a pleasure’ became the leading principle of the company. The design is playful, accessible and flexible. The icon design style should match these characteristics as well. It should be simple, attractive and communicative, but refined where possible, to symbolize that high level of ‘pleasurable’ service.
#Icons by #dutchicon on the bottom of a #Transavia airplane. #icondesign
Places to go
Barcelona icon by #dutchicon for #Transavia. #icons #icondesign
Barcelona
Athens icon by #dutchicon for #Transavia. #icons #icondesign
Athens
Paris icon by #dutchicon for #Transavia. #icons #icondesign
Paris
Venice icon by #dutchicon for #Transavia. #icons #icondesign
Venice
Reasons to travel
Surfing icon by #dutchicon for #Transavia. #icons #icondesign
Surfing
Sunbathing icon by #dutchicon for #Transavia. #icons #icondesign
Sunbathing
Skiing icon by #dutchicon for #Transavia. #icons #icondesign
Skiing
Branding system by Studio Dumbar
Transavia branding system by Studio Dumbar. Icons by #dutchicon.
Transavia branding system by Studio Dumbar. Icons by #dutchicon.
Transavia magazin by Studio Dumbar. Icons by #dutchicon.
Transavia snack holiday tickets by Studio Dumbar. Icons by #dutchicon.
Herzlich Wilkommen!
Pretzel  icon by #dutchicon for Transavia.
Hamburger Tor  icon by #dutchicon for Transavia.
Sausage icon by #dutchicon for Transavia.
Beer icon by #dutchicon for Transavia.

digital

Mirabeau and Studio Dumbar joined up to create the ultimate digital user experience. Form and function at its very best. The icons had to look inviting and perfectly clear on the bottom of each airplane as well as throughout the digital booking process; icon design as a completely integrated part of the Transavia brand.
Transavia on iPad. Icons by #dutchicon
Transavia on iPad. Icons by #dutchicon
Transavia on iPhone. Icons by #dutchicon
Transavia on iPhone. Icons by #dutchicon
Size does matter
Quite a few icons are being used at a very small size. To guarantee maximum legibility, the icons needed to be 'stripped' of details, but they still had to look consistent with the brand. These icons were built pixel perfect on a 32 pixel grid. This preview is a multiple of that, depending on your type of device.
Arrow Next icon by #dutchicon for Transavia.
Baggage Claim
Arrow Next icon by #dutchicon for Transavia.
Arrow Next
Home icon by #dutchicon for Transavia.
Home
Seat icon by #dutchicon for Transavia.
Arrival
Call Us icon by #dutchicon for Transavia.
Call Us
Arrow Next icon by #dutchicon for Transavia.
Bar
Seat icon by #dutchicon for Transavia.
Book a Flight
Picture icon by #dutchicon for Transavia.
Picture
Picture icon by #dutchicon for Transavia.
Check-in
Hand Luggage icon by #dutchicon for Transavia.
Hand Luggage
Seat icon by #dutchicon for Transavia.
PRM
Seat icon by #dutchicon for Transavia.
Seat
Fast Track icon by #dutchicon for Transavia.
Language
Fast Track icon by #dutchicon for Transavia.
Flight Insurance
Fast Track icon by #dutchicon for Transavia.
Alert
Fast Track icon by #dutchicon for Transavia.
Train
Fast Track icon by #dutchicon for Transavia.
Entertainment
Fast Track icon by #dutchicon for Transavia.
Fast Track

details

Project: Transavia
Year: 2015
Client: Studio Dumbar / Mirabeau
Creative Direction: Erik de Vlaam
Icon Design: Hemmo de Jonge
Deliverables: Custom icon style, 233 icons
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